That's right. The best extreme sport has just got cooler. BMX is one of the new disciplines of the Beijing Olympics this year and the China team have got design legend, Michael Lau to give them the image edge above the other teams.
The box is representative of a cube of mud taken from the race track which is a really nice touch and makes for some original packaging.
Loving the BMX-dog creature. Very cute.
[VIA]
